Vegans take it on the chin a lot for posting on Facebook graphic images of farmed animals being tortured and/or killed. We’re often threatened with getting unfriended for our affront to online polite society. But now, when it comes to graphically disgusting imagery, Pizza Hut has decided to jump into the ring with its latest offering, Hot Dog Pizza Bites.
What does this look like to you, folks? I’m voting for something you might see on the sidewalk at Mardi Gras or in a gas station toilet bowl. But hey, that’s just me.
I understand there are some people out there who might think this was food. They might even pay money for it.
In case anyone’s forgotten, let’s review what is in hot dogs. According to the Food and Agriculture Organization of the United Nations, hot dogs contain “lower-grade muscle trimmings, fatty tissues, head meat, animal feet, animal skin, blood, liver and other edible slaughter by-products.” PETA likes to add to that list, “Chemicals, bugs, rodent parts, pig anuses, bone, pig snouts, plastic and metal.”
Let’s be clear: Hot Dog Pizza Bites contain the flesh, blood and secretions of animals who wanted to live. The flesh, blood and secretions of animals who felt pain, abandonment and terror all for the trivial reason of Pizza Hut’s “latest offering.”
Mary McCartney, vegetarian and daughter of rock legend Paul McCartney.
By Leslie Goldberg
Even the beautiful and rich daughter of Sir Paul McCartney of the Beatles’ fame has known the isolation of being vegetarian. Mary McCartney told the Daily Mail.com, “In a way (being a vegetarian) made me feel a little bit of an outsider. When I was at home it was perfect… but when we would go out, it would be a bit of a different story.”
She told the English online publication that meals out with friends when she was in school in the ‘80s used to turn into interrogations: “It would feel like I was being grilled about being a vegetarian. It was quite difficult. I came away feeling like, ‘Leave me alone.’ ”
God knows what it would have been like for her back then if she’d been vegan.
Mary McCartney said she doesn’t feel so bad anymore and she’s glad there are many more vegetarian foods available now.
Yes, yes, yes, there are more meatless and vegan foods available, but for many, that stereotype of the “lonely vegan” isn’t a stereotype. It’s real.
I remember one day a few years ago – I was tired and hungry, but mostly lonely. My friend and I went to grab something to eat at the Museum of Modern Art Café in San Francisco.
Since she was a long-time vegetarian and I was a relatively new vegan we’d talked about factory farming and about some of the health problems associated with eating animal foods. I tried to talk about the atrocities rampant in the egg and dairy industries. She was sort of non-committal. She wouldn’t really say where she stood on the issue of veganism but my impression was she wasn’t going to give up eggs or dairy any time soon. While there was no animosity, there was a wall between us that hadn’t been there before.
Standing in front of the café pastry counter, I guessed that nothing was vegan. I didn’t want to ask. I was sick of being the picky vegan, always focused on food, always pleading my case. I didn’t like the wall. Somehow I wanted to show her that vegans are like everybody else. I was the same person I’d been before. Fuck it. I ordered a bran muffin and a cup of coffee.
When we finally sat down, I took a bite of the thing. The taste of butter almost made me gag. I set the fork down. “Does it have butter in it?” she asked me.
I couldn’t say anything. I just nodded yes. Later, still hoping to dissolve the wall, I told her she could have the muffin if she wanted it.
Personal isolation weakens the Animal Rights Movement and maybe even our resolve to stay vegan.
My sense is, getting out of vegan solitary confinement is super important.
It can be tough because a lot of vegans are kind of loners to start with. We’re willing to stand apart from the crowd if the crowd violates our convictions. Maybe some vegans feel closer to non-human animals than human animals.
But it can get to be too much.
A lot of us need somebody to mirror back to us that we’re not crazy, strange and/or deluded. We need to know we’re not the only people horrified by the animal cruelty implicit in animal agriculture and we’re not the only people worried sick about what animal agriculture and the public’s eating habits are doing to the environment. We need to know we’re not the only people pissed off by the whole thing.
Living in the Bay Area, I go to a lot of vegan functions – veg fests, lectures, seminars, vegan group dinners. And I’m a member of some online vegan groups.
Still, the most important thing is not only having a vegan partner, but belonging to some vegan face-to-face groups (not to be confused with Facebook groups.) For two years now, we’ve gone to a wonderful twice-a- month vegan book meetup, the Marin Vegan Book Group and we belong to the local DxE chapter which gets together every week.
DxE is the first vegan group I’ve encountered which takes the problem of vegan isolation seriously. In his recent lecture titled “Why DxE?” organizer Brian Burns cited “animal rights activism of the past” as “vegan consumerism.”
He described it: “We want people (usually people we know) to change their diets,” he said. “That approach is lacking in community and has focused on incremental changes like ‘Meatless Monday’ and California’s ‘Prop 2.’ It’s ‘welfarism.’”
He talked about this activism as being nice to everybody, getting your friends to change, making sure nobody gets upset. “That leads to isolation,” he said.
No shit.
That kind of activism has also done nothing to stop the number of animals killed for food from increasing. He noted that today vegetarians are 5 percent of the population compared to 6 percent in 1999.
If you’ve been following this blog, you know that DxE is hoping to buck that trend by causing non-violent animal rights disruptions or protests. It’s kind of a “Forget changing your friends and your siblings who seem to have made it their life’s mission to disregard any and all of your suggestions. Don’t try to change friends. Change society. Change the system.
OK, that, and get together for vegan potlucks and farm sanctuary work days once in while.
And never forget “animal food” is NOT food, it’s VIOLENCE.
In an amazing example of the difference between “talking the talk” and “walking the walk,” Nicholas Kristof, a New York Times columnist who has wrung his hands about the animal cruelty inherent in factory farming, turned his sights on the California drought and… and… and… can you believe it? Animal agriculture!
YAY! Finally somebody at the Gray Lady is going to tell the truth about water use in our state!
On your marks, get set, go, Nicholas!
He starts off strong with a quiz:
Which consumes the most water?
A) a 10-minute shower.
B) a handful of 10 almonds.
C) a quarterpound hamburger patty.
D) a washing machine load.
Yup, it’s the burger!! Ding, ding, ding.
The columnist explains carefully that the shower might use 25 gallons. The almonds? A gallon each. The washing machine uses 35 gallons per load. And the burger uses around 450 gallons.
He goes on to talk about the California drought and what a freaking bummer it is, especially when he and his daughter are out hiking and see how the streams and lakes are all dried up.
He even explains how meat, dairy and egg production stack up against plant foods in terms of water. He writes, “A mandarin orange consumes 14 gallons of water. A head of lettuce, 12 gallons. A bunch of grapes, 24 gallons. One single walnut, 2 gallons.”
In an impressive burst of truth-telling, he goes on to write: “… a single egg takes 53 gallons of water to produce. A pound of chicken, 468 gallons. A gallon of milk, 880 gallons. And a pound of beef, 1,800 gallons of water.”
Woo hoo! Go Nick, go. Tell it! Tell us all if we want to save the habitability of the planet we need to go vegan, now. Save the animals! Save the water! Strike a blow against climate change!
But as he comes into the home stretch, our hero Nicholas Kristof of the New York Times stumbles:
“Like most Americans, I eat meat, but it’s worth thinking hard about the inefficiency in that hamburger patty — and the small lake that has dried up to make it possible. Maybe our industrial agriculture system is beginning to change, for we’re seeing some signs of a food revolution in America, with greater emphasis on organic food and animal rights.”
Buy organic and give Walmart a big pat on the back as well for joining the “humane meat” bullshit brigade.
Think, baby, think.
Umm. I’m thinking if I should still keep reading the Times.
For five minutes, maybe three minutes, I’m not sure exactly, — animal rights activists stopped the world.
Today as cars backed up on Geary Street in San Francisco and as other cars were blocked from leaving a big downtown underground parking lot, over 100 protesters from the animal rights organization DxE formed a large circle in the street. Wearing blue T-shirts and white bloody masks, we held signs with pictures of animals and signs reading, “WHO WILL THEY KILL TODAY?”
For those few moments people stopped, looked and heard a magnificent choir of full-throated voices rising to the heavens chanting:
“ONE STRUGGLE ONE FIGHT”
“HUMAN FREEDOM ANIMAL RIGHTS”
“THEIR LIVES”
“NOT OURS”
“THEIR BABIES”
“NOT OURS”
“THEIR SKIN”
“NOT OURS”
“THEIR FLESH”
“NOT OURS”
“THEIR MILK”
“NOT OURS”
I felt my voice strong and my feet solid on the ground. Finally I was up off my knees. You see, for six years I’ve been either silent or begging, pleading, cajoling, even joking in an effort to persuade people to give up the murderous habit of using animals for food, entertainment, shoes, clothing and research. It hasn’t worked.
There is a smaller percentage of vegans today than in 1999. Part of the reason our numbers have decreased instead of grown is a wildly successful advertising ploy/scam by the animal foods industry called “Humanely-Raised,” “Cage-Free,” “Organically Grown” and “Free-Range.”
Out on Geary, the drivers were getting angrier and angrier, laying on their horns.
Eventually the protest in the street stopped and we moved to continue our Direct Action on the sidewalk. I never knew that the front of Macy’s could be a sacred space, but today it was. With the masks now off we stood silently outside the automatic doors of the store: witnesses to the unimaginable suffering that is going on every minute of every day in research laboratories, on fur farms, in slaughterhouses and on farms which raise animals for food.
Nine billion land animals are killed every year in the United States for food.
Clutching shopping bags, a lot of people scurried past us. Others just stood and stared as we resumed chanting. Others snickered, but even a street musician’s upbeat (and loud) electric guitar playing right next to us couldn’t dent the solemnity or the gravity of our witnessing or obscure the magnitude of the worldwide “Eternal Treblinka” endured by animals on this earth.
We’re not going away until every animal is free from suffering.
I’ve never yelled inside a Whole Foods Market or in a Safeway or in any grocery store. I’ve never even wanted to. When I’ve walked past (quickly) the neon-lit graveyards they have in the back of these stores, which showcase the dead animals or their chopped-up flesh, I’ve felt a grief and revulsion that makes me quiet.
Yet despite my despair at the obvious animal cruelty that’s taken place, I have to admit I’ve always kind of liked Whole Foods. I like that they have a gazillion different plant-based milks (that taste good); that they have a pretty good bulk section; that the employees are nice; that one of the store’s founders, John Mackey, was persuaded to become a vegan; and I always liked that the checkers would ask me, “Credit or donation?” when I brought in my own bag. I’d get a little warm feeling when I’d say, “donation.”
Yet there I was – pissed and yelling my head off with the other protestors in the meat department of Whole Foods on Sunday: “It’s Not Food, It’s Violence.”
I joined a group of Direct Action Everywhere (DXE) members to protest Whole Food’s truly bizarre, if not Orwellian, $20 million ad campaign: “Values Matter.” The ads feature such slogans as “Know What Kind of Life Your Dinner Lived” or “Choose a Fish, Cook a Fish, Save a Fish.”
Welcome to the house of mirrors world of “humane meat.” Or “sustainable agriculture.” Or “cage free.” Or “cruelty-free food.” Or “grass-fed.” It’s a wonderful dreamy world where the environment is pristine: no water pollution, no climate change, no destruction of wildlife. You can still kill and eat animals and/or consume their secretions and feel good about it. Hell, you can eat animals and save animals at the same time!
Ask most people to envision a “cage free” egg farm and they will tell you about open green pastures with chickens playing and frolicking in the warm sunlight. I once heard a natural foods co-op customer describe it as “like summer camp.” And if you can’t imagine a summer camp for so-called food animals, Whole Foods has a picture of one of these places on their website.
It just ain’t so, folks.
Cage free is just that: cage free. OK, farmers aren’t cutting off a chunk of chickens’ beaks and stuffing the birds into cages so small they can’t move. Instead they’re cutting off a chunk of their beaks and stuffing them into darkened sheds encrusted with feces, filth and dead body parts. These places are so crowded the chickens can barely move. Yet on the Whole Foods website, the store insists their chickens aren’t mutilated and that each and every one of them has access to the outdoors. Also Santa Claus lives at the North Pole in a house decorated with candy canes where he makes beautiful toys for all the children in the world.
Here’s an undercover video taken by DXE at one of Whole Foods’ cage free egg suppliers.
I watched it. It won’t kill you. You’ll see chickens in crowded sheds with missing feathers and with bruised, distorted bodies — chickens seeming so sick and weak they can’t even get up or open their eyes.
Ok, photos and videos can lie. Maybe you say, well, if Whole Foods can create a fantasy world with pictures, why can’t animal rights activists create another fantasy world with pictures?
You might say, what if Whole Foods is actually a non-profit organization devoted to bringing healthful foods to The People and really makes sure its farmed animals are loved and cared for? And what if the grocery chain hires multitudes of employees, gives them a living wage and health insurance and asks them to gently put these cared-for animals to sleep after they’ve lived long and happy lives?
Truth alert: Whole Foods is a for-profit company that answers to its shareholders. If they can make money selling junk food, they do it. If they can make money selling animal body parts and animal secretions they do that too.
Nobody puts these so-called food animals “to sleep,” otherwise the eaters of such animals would also get “put to sleep.” They don’t live long and happily – that costs too much. No, as soon as these “humanely-raised” animals reach “market weight,” they’re killed in slaughterhouses, same as any other “food animal.” It’s terrifying and excruciating for all. “Grass-fed” beef cows are killed. “Free-range” turkeys are killed. “Humanely raised” ducks are killed. “Sustainable” goats are killed. “Organic” rabbits are killed. Monterey Bay Aquarium-approved fish are killed. “Cage free” laying hens are killed. “Happy” dairy cows are killed. There’s no retirement farm for dairy cows or laying hens. Dairy cows become hamburger and the chickens often become fertilizer or even animal feed as soon as they stop producing.
It’s an outrage that Whole Foods would rip off the Black Lives Matter slogan and use it to sell animal suffering to people who are concerned about farm animals. I truly believe those customers do care about animals. Plus, why would anyone give all that extra money to the shareholders of Whole Foods if they didn’t care?
DXE founder Wayne Hsiung at protest.
About 30 or 40 of us walked into a Whole Foods Market in San Francisco from a nearby park where we’d all met up. Trying (probably unsuccessfully) to look like customers we entered the store with our “It’s Not Food, It’s Violence” signs kind of hidden under our shirts or rolled up in our hands.
For a few minutes we kept sort of trying to look like normal customers despite the fact that none of us bothered to get a cart or a basket and we were all hanging around near the meat department when we heard the voice of one of the DXE’ers, shouting “Excuse me, could I get your attention?’
That was our cue to assemble in front of the meat counter and hold high our signs while other protesters gave short speeches about the suffering of animals whose bodies were now lying dead in the glass case. One of the speakers held a carton of milk and talked of dairy calves and baby goats torn from their mothers shortly after birth so that humans could steal their milk. Another speaker spoke of a lucky goat, Domino, who had been rescued and was now able to live in safety and to love and be loved by others. She talked about how Domino was an individual, no different from anybody’s dog or cat.
Despite the stories, a woman with a shopping cart seemed irritated as she made her way to the meat counter through our crowd.
Standing there with my sign I looked down to see a galvanized steel tub filled with shaved ice and fish bodies. The fishes’ eyes stared at me. The fish were packed in the ice as if the tub was a little pond and the fish were looking up out of the water. They seemed alive, friendly and playful, decorative, even. As the protest continued, I wondered if customers just picked up the fish themselves or if they got someone from the meat counter to come around and do it for them.
I thought it might be easy for someone to forget that these fish actually suffered cruel and unnecessary deaths. These silent sentient beings who remember and have companions painfully strain to breathe for as long as a half hour after they’ve been caught in nets; or they writhe in agony as the most sensitive part of their body which is their mouth is pierced with a senseless merciless metal hook and they’re dragged out into the air to their deaths.
Outside Whole Foods Market Street store in San Francisco.
As our loud animal rights speeches continued and the Whole Foods employees looked either passive, bemused or annoyed. A lot of the customers looked the same way, but somebody in our group said she heard some customers chanting right along with us. “ANIMALS SUFFER – JUST LIKE US.” “ANIMALS FEEL PAIN – JUST LIKE US.” “ANIMALS WANT TO LIVE – JUST LIKE US.” “WHAT DO WE WANT? – ANIMAL LIBERATION.” “WHEN DO WE WANT IT? – NOW!” “WHAT DO WE WANT? – ANIMAL LIBERATION.”
We must have chanted loudly for nearly 10 minutes while the security and police officers just watched us and then, still chanting, we walked out.
Crossing San Francisco’s Market Street, we went into a Safeway store: “ANIMALS’ LIVES ARE THEIR RIGHT – WE HAVE JUST BEGUN TO FIGHT.”
Why does PETA insist on using exhibitionist hotties in its campaigns? Is it to prove that animal rights activists aren’t stuck-up, no-fun, prudes? Is it to show how unbelievably sexy and attractive it is to eat plants? Is PETA trying to suggest that if you go vegan you’ll probably get a date with Pamela Anderson?
Yes, PETA is saying you will get to know Pamela personally if you go vegan! Or, if you like, you can become Pamela Anderson (try THIS green smoothie). At the very least you’ll certainly get to trade jokes with Ricky Gervais if you give up eating meat.
After I went vegan I got to stay at Paul McCartney’s house in England (yes, he paid for me to fly over there.) Whoa, was that fun! But maybe my most exciting plant-based experience was getting to go on Ellen DeGeneres’s show. Was that better than having dinner with Morrissey? Hard to say.
I like Morrissey and I like Tobey (Maguire). Still I did get kind of bored hanging out on the set of “Spiderman” eating vegan cupcakes. He made up for it, by giving me a mint copy of the first Spiderman comic.
Who cares about saving animals, lowering your cholesterol, losing weight, saving water and mitigating climate change? I want to go on a cruise with Bill Clinton.
Bill Clinton – is he really a vegan? Well, not totally, which is why PETA will not hook us up. He says he occasionally eats salmon and sometimes eggs.
When you think about it, it’s a little scary – the once most powerful man in the world can’t be counted on to say no to eggs and fish. While you might want to applaud his efforts at going vegan, he’s also sending a message out there that being vegan is just too hard – even for the once most powerful man in the world.
I’ve come to realize celebrities aren’t always solid when it comes to pushing veganism. It’s really disappointing. I so wanted to go hiking with Reese Witherspoon! She was nominated by PETA to be the 2005 World’s Sexiest Vegetarian. It was lucky she lost, since the next year she was on the Ellen Show, cooking up some chicken flesh mess, saying “Everything’s better with bacon.”
The sketchiness of celebrity vegans or vegetarians gives me pause. That’s why when I get down to it, I tend to prefer some of the dead vegan/vegetarians for idolatry and advertising – Tolstoy and Einstein for instance. You’re not going to see them blowing it on “Dr. Oz.”
Since Gov. Jerry Brown has announced that the little people now should cut back their water consumption by 25 percent, the folks in the animal food industry must be popping the champagne corks. Not only has Brown declined to ask agriculture, including animal agriculture, to cut back, it looks to me like none of the major American media outlets are focusing on livestock and calling it out for the mega-sponge it is.
Instead, the press recently has managed to suggest the idea it’s fruits and vegetables that are the culprits and if we want to do right we should not only turn off the sprinklers but ditch the almond milk and maybe skip the salad. Ok, ok, we should definitely turn off the sprinklers and phase out those oversized spa bathtubs, I agree. But there has been scarcely a hiccup about animal ag with a few exceptions and that’s a serious bummer.
Animal agriculture deserves more than a hiccup! And hamburgers are costing us way more than $1 a piece. Forty-seven percent of California’s water is used for meat and dairy products, according to a study by the Pacific Institute.
California’s biggest crop happens to be not almonds, tomatoes or lettuce. It’s alfalfa. Michael Pollan said during an interview with phys.org, that about 25 percent of our water is going to raise alfalfa, which is primarily for animal feed – not avocado sandwiches.
And possibly the worst of it is that a lot of that alfalfa is being shipped from California to Asia and the Middle East, areas that have started to glom onto the West’s genius animal-food-heavy diet.
“A hundred billion gallons of water per year is being exported in the form of alfalfa from California,” said Professor Robert Glennon from Arizona College of Law, who was quoted in a BBC article. “It’s a huge amount. It’s enough for a year’s supply of water for a million families – it’s a lot of water, particularly when you’re looking at the dreadful drought throughout the south-west.”
So the animal agricultural water footprint is, yes, the animals themselves, but also growing feed crops for not just California’s meat and dairy industry but that of China and the Middle East.
“Wonderful,” I sarcastically write.
However, I think there may be hope. I’m one of those pesky lefties who believes almost nothing happens in this country unless the mega-corporations want it to happen. Somehow I can’t imagine all the non-animal agricultural corporations standing by and watching this one economic sector, animal agriculture, take us down.
And of course, as consumers of these animal products, we can do something too: not be consumers of animal products. “Changing one’s diet to replace 50 percent of animal products with edible plants like legumes, nuts and tubers results in a 30 percent reduction in an individual’s food-related water footprint,” wrote James McWilliams in a New York Times op ed piece back in early March. “Going vegetarian, a better option in many respects, reduces that water footprint by almost 60 percent.”
It’s time, New York Times, to, at the very least, run another McWilliams piece.
Wouldn’t you know it? It’s the health food freaks, the almond milk guzzlers who are fueling California’s water shortage. Did you know that it takes a whole gallon of water to raise one almond?
A whole gallon.
Those self-righteous vegans who think they know something!
Since I happened to have a pound of almonds in the refrigerator I decided to count up those little water suckers and see how much water it takes to produce a pound of almonds. It was bad. Four hundred and thirty-three gallons of water.
Four hundred and thirty-three? Wait a minute. How about a pound of beef? (I dare say it’s a lot easier to eat a pound of beef than it is to eat a pound of almonds.) According to the folks at waterfootprint.org it takes between 3,000 and 5,000 gallons of water to produce one pound of beef.
“More than half the entire US water supply goes to livestock,” says the Center for Science in the Public Interest.
“It takes a lot of water to grow grain, forage, and roughage to feed a cow, as well as water to drink and to service the cow,” says the US Geological Survey Water Science School.
“Meat processing, especially chicken, also uses large amounts of water,” says the Environmental Working Group.
“The more plant-based foods we eat versus animal-based foods….the less water, energy, and other natural resources we use,” says the San Francisco Water Sewer.
Oh.
If animal foods are such a big deal in terms of water usage, why, why, why did the New York Times, in their recent mega two-part series on California’s drought, not mention animal foods? Why did they instead focus on the water required to grow almonds?
I have four suspicions.
1) The reporters, like practically everyone on the planet, consider animal food eating “normal, natural and necessary.” (Thank you author of “Why we Love Dogs, Eat Pigs and Wear Cows,” Melanie Joy.)
2) They consider almonds to be maybe normal and natural, but definitely not necessary.
3) It’s kind of a sexy angle to zero in on almonds – almonds seem so innocent, but now we find they’re evil. (“Hey! Did you read this? It’s almonds that are using up all our water.”)
4) Pressure from the animal food industry, particularly the dairy farms which have been facing a serious challenge from the almond milk industry.
One of the big things The New York Times drought stories didn’t mention was water pollution, which by the way, is a rather large water suck. Turns out, according to the EPA, the animal foods industry is THE biggest cause of water pollution in the United States.
California’s Central Valley, which is dominated by huge dairy farms, has suffered serious ground water pollution caused primarily by cow waste. A study by the central valley water board found that 40 percent of the dairies in that area – more than 550 facilities – reported that they had nitrate levels in their own wells of at least twice the drinking water standard and it’s become a health threat to those who have the misfortune of living nearby, especially babies and pregnant women.
No, the Brita won’t take out nitrates.
Also I have to say, that’s an interesting concept: “their own wells.”
When it comes to water pollution, nobody’s talking about almonds as far as I can tell. Still, California is producing a lot of almonds, most of which are exported abroad. I’ve read that 10 percent of California’s water supply is going to raise almonds. And 47 percent of California’s water is going to livestock, according to a December 2012 report by the Pacific Institute, titled “California’s Water Footprint.”
I won’t say whether anybody should drink almond milk or not. I will say, though, people should eat (one of my favorites) lentils instead of meat.
“By making one meal a week with lentils instead of beef, a family of four can save the equivalent of 17 bathtubs of water,” says Oxfam International.
Seventeen bathtubs. One meal.
PS: Despite the holes in their story, the New York Times reporters do deserve some credit though for finding possibly the most intellectually challenged man in the entire state to give his reaction on the water crisis: “I’m not going to stop watering,” said Matthew Post, 45, referring to the gardens around his Benedict Canyon home. “The state does not know how to arrange the resources they have, and so we have to pay for it,” he said. “They say that they will raise the prices because there is a drought, but when the drought ends, will they reduce the prices?”
Ok, fine, Mat, but how about cutting down on the burgers?
Butchering the language has long been a part of the meat industry: cow flesh becomes “beef,” deer flesh becomes “venison,” diseased duck liver becomes “foie gras,” pig flesh becomes “pork” or “bacon.” Even the word “meat” itself is a disguise. These words are convenient – they help animal food consumers forget what they are actually doing: eating dead animals.
And now the industry has come up with another word, “harvesting,” to mean shooting and killing animals for their flesh, suggesting, perhaps, it’s not mean, it’s no worse than picking dandelion leaves for tea! After all, plants have feelings too!
In an article about antelope consumption titled “Meat of the Year,” published yesterday in the Pork Network, an online industry publication, columnist Dan Murphy, an apparent fan of “harvesting” animal flesh, further retreats from reality by calling antelope a “natural, renewable, resource.”
(If the muscle tissue from this animal is so renewable how come they charge between $21 and $36 a pound for this “product” ?)
What Murphy calls “harvesting” is shooting antelopes on Texas antelope farms from long distances (50 to 200 yards) using sound-supressed rifles with “Leupold scopes,” (These are the “preferred tactical” scopes used by the military, the writer informs).
The slaughterers in this case are the “harvest crew,” a “shooter, skinner and a government inspector,” who “quietly search for deer and antelope.”
As an activist friend has said many times, “There’s no way to humanely slaughter an animal who wants to live.”
Yet, of course, Murphy calls this “humane meat” because the animals are spared the feed lot, the bodily mutilation without anesthesia, the battery cage, the gestation crate, the no-food, no-water transport and the slaughter house of the industrial agriculture system. But to make sure we don’t think that the writer actually does care about animal welfare, he explains that animals who aren’t stressed taste better. Quoting an article from Forbes magazine on the same subject: “A wild animal that senses a threat reacts with an increased flow of adrenaline, which in turn creates a rapid increase in lactic acid within the muscles. This acidic condition causes the meat to become tough, strongly flavored, and reduces the shelf life of the meat.”
Forbes is pretty stoked about antelope meat, arguing that it deserves to be named “the latest food craze” of 2015. Murphy seems pretty stoked too, but oddly, in the middle of this article, he notes the exquisite beauty of antelopes.
“Antelope, however, are graceful animals well-suited for captivating nature videos and wildlife postcards. They’re practically the poster critters for the notion that we mustn’t eat anything with a face.”
Huh?
Well, I know, Dan Murphy, you’re on the payroll of the “Pork Network” and some other industry PR departments and you’ve written a lot of columns with titles like “Make Mine (Extra) Meaty.” I read your diatribes on “stupid vegans,” but methinks you protest too much. Could you?…Is it possible?…Are you, maybe, a pre-vegan? Or… or… are you a secret vegan? I ask because at times you sound like one.
